On Aug. 14, 2023, a Fulton County, Georgia, grand jury handed down criminal indictments of former President Donald Trump and 18 of his associates, alleging they tried to steal the 2020 presidential election in Georgia. The Atlanta Journal-Constitution was on the scene covering all angles of the news of local, regional and national importance. Reporters and true subject matter experts Tamar Hallerman, Greg Bluestein and Bill Rankin, editor Shannon McCaffrey and others anchored the coverage across platforms, including via podcast.
Two major things became apparent about both the nature of the news and the audience we were anticipating:
Those elements presented some questions for us to answer: How do we get readers, especially new readers, to keep coming back to the AJC for their news on the Trump indictments? And, as we set our sights on 2024, how might we learn from this newly tuned-in audience and how can we serve their news needs?
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